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The Event Marketing Gold Mine No One Talks About – Your List!
I read tons of marketing advice about Event Marketing–advice about e-marketing techniques, content marketing, social media, direct mail, etc. But, I read so little about the key to it all–YOUR LIST....
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Make Conferences Fun – To the Batcave and Beyond!
Dynamic Duo Batman Carl and Robynat the 2013 Niche Magazine Conference. The 2013 Niche Magazine Conference has exploded on the scene for the last three days in Tempe, AZ. For those of us who put on...
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Avoid the 5 Biggest Mistakes that Speakers Make!
We all know that the effectiveness of event speakers is all over the board. By being a speaker myself for 15 years and observing my fellow speakers, I think I’ve seen it all. And I have made all the...
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Starting a New Event Doesn’t Have to be Scary!
It’s easy to panic on your first event but Carl’s 5 suggestions will help. Do you like to wake up at 3 AM with your heart racing a mile a minute? I don’t think anyone does, but if you’re like most...
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How to Cut Event Costs by Negotiating with the Venue Like a Pro
$80 for one gallon of coffee seems reasonable, right? That’s what a lot of hotels charge. Or $45 for a dozen bagels. I think they charge extra for those terrible-tasting, frozen discs of dough that...
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Event Fun + Creativity = Success
Every year we pick a fun and creative theme for our Niche Magazine Conference. Here I am in February 2013 as Batman Carl with my sidekick Robyn, encouraging publishers to become they superheroes I know...
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Sponsors as Speakers: Don’t Let “Pay for Play” Kill Your Conference!
Your meeting rooms may look like this if your sessions turn into commercials for your sponsors! Picture this: A prospective event sponsor calls in, interested in your conference. They ask for...
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Train Your Exhibitors and Sponsors (and Get Great Renewal Rates!)
We’ve all gone through this scenario as event organizers: You put on a great program. You get the right audience to attend. You even get all the attendee numbers you promised your sponsors. You sleep...
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Top Ten Lists: Not Just for Late Night Talk Shows Anymore
I’ve been a Dave Letterman fan since forever and his Top Ten List is his signature bit. Creating top ten lists for your conferences, publications, or websites is a great and simple sales tool. It’s...
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How to Promote Your Event 365 Days a Year
Promoting your event early lets you experiment without high stakes. This is a silly sample promo from April 1 for an event that isn’t until October! You know what? It worked! Event organizers often...
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Attend an Event about Events – What a Concept!
I’ve been running events for over 15 years and I’m going to my FIRST event– about events! These days anyone can go to one of these helpful conferences to be better equipped to run a successful event....
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Early Bird Mania!!! Use MULTIPLE Discounts and Deadlines to Boost Event...
I don’t like to brag—but I invented the event term “early bird.” Well, OK, not really. Wednesday History Lesson: the phrase “The early bird catcheth the worm” was first recorded by an English guy named...
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How Do You Find Niche Event Launch Ideas? Let Me Count The Ways!
Find an idea for a new event in your niche! Searching for new, awesome, and profitable event ideas to launch into a niche community? There are several tried and true market research sources, and also a...
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To Print or Not To Print – Brochures are an Event Dilemma!
Remember that great ’80′s song from the Clash, Should I stay or should I go? Is there still a value in printed brochures? It all depends on your market. I can’t help but think about that song when...
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Event Management 101: Become an Attendee!
Become an attendee for a change and you’ll learn ways to run your own events even better. It’s for your own good. You spend so much time focused on your OWN events. So shake it up: Become an attendee....
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Event Organizers–You Need to Change it up!!!
DON’T do the same event every year and bore your audience to sleep. Here are some ideas to keep it fresh. How many of you go to annual events, blink your eyes, and are confused because you have NO...
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Event Marketing 101: Get Creative and Local to Engage Your Audience!
The magic of a great re-post: At the risk of appearing like we are trying to blatantly promote ourselves, we are sharing what we learned from this blog post from AZ Attorney about one of our marketing...
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How LinkedIn can be a Love Fest for Event Organizers!
LinkedIn isn’t just for job hunting. Use it right and it can be a prospecting gold mine for your event!!! Contrary to many people’s assumptions, LinkedIn is NOT just a site for people looking for jobs....
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About to Launch a New Event? Here’s 5 Lessons Learned From an Event Pro
Keep your attendees engaged 365 days a year with Joe’s 5 Lessons Learned from Launching a First Event. We were able to catch up this week with Niche Media Conference speaker Joe Pulizzi, Founder of...
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Expand Your Event’s Reach – Globally!
Although I have had posts before about focusing locally, like what we did in Nashville earlier this year, I want Event organizers to think at a macro level too–consider a global reach. The internet has...
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